01 / AI◈
AI
Strategy
Build AI into products and workflows where it changes customer outcomes and business economics.
- Use cases & model selection
- Agentic systems & experience
- Value realisation
INDEPENDENT ADVISORY · B2B SOFTWARE
The next growth curve starts with better decisions.
We help B2B SaaS leaders decide where AI creates real value, how to win in market, and how to capture the economics of what they build.
01 STRATEGY02 EXECUTION03 ECONOMICS
THE GROWTH SYSTEM01 / 03
01AI strategyCreate value
02GTM strategyDeliver value
03PricingCapture value
CAPABILITY→COMMERCIAL IMPACT
01 / EXPERTISE
Three levers. One growth agenda.
Strong growth connects product capability, market access and monetisation. We help leadership teams make those choices together.
AI
02 / MARKET⌁
GTM
Strategy
Sharpen where you compete, why buyers choose you, and how your sales motion converts demand into revenue.
- Segmentation & positioning
- Routes to market
- Sales strategy & execution
03 / VALUE◇
Pricing &
Monetisation
Design a business model and pricing architecture that reflect customer value and support sustainable growth.
- Business model design
- Packaging & value metrics
- Pricing strategy
02 / HOW WE WORK
Strategy should change the next decision.
Our work is built around the choices leaders need to make, the trade-offs behind them, and the evidence that supports them.
Meet the partners01
Diagnose
Understand your customers, economics, constraints and where value is at stake.
02
Design
Develop focused options, make trade-offs explicit and define a practical path.
03
Deliver
Translate strategy into experiments, operating decisions and measurable outcomes.
03 / PERSPECTIVES
Thinking in public. Building in practice.
Explore our essays on AI, product strategy, leadership and the commercial decisions shaping technology businesses.
04 / LET'S TALK
What decision is holding back your next stage of growth?
Tell us what you are working through. We will use the context to start a focused conversation about where we can help.
FOR CEOS, CPOs, PRODUCT, STRATEGY & COMMERCIAL LEADERS